Superstar Shah Rukh Khan is returning to TV as the host of Hindi show TED Talks India: Nayi Soch which will feature inspirational speakers and big ideas.
Star India has partnered with TED for the show that will feature original TED Talks in a language other than English for the first time.
“I believe TED Talks India: Nayi Soch will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world,” Shah Rukh said in a statement.
Uday Shankar, chairman & CEO, Star India, said: “At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking. Nobody reflects this belief more than TED and we are thrilled to collaborate with them in bringing the power of ideas to our audiences with TED Talks India Nayi Soch.
“In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”
TED curator Chris Anderson said it was exciting to bring the format to India.
“The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds. We’ve been so impressed by the passion of our partners at Star TV and our host Shah Rukh Khan. We cannot wait for the launch,” Anderson said.
SRK has a long association with the small screen as he began his showbiz career with TV shows like Fauji and Circus.
He also turned host for Kaun Banega Crorepati briefly besides hosting shows like Kya Aap Paanchvi Pass Se Tez Hain? and India Poochega Sabse Shaana Kaun?.