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HSBC in Bangladesh has launched a corporate sustainability campaign, Joy of Giving, in partnership with the Ministry of Civil Aviation and Tourism (MoCAT), government of Bangladesh and the Bangladesh Red Crescent Society.

It aims to offer support to at least 100,000 people in Bangladesh whose lives have been impacted by the COVID-19 pandemic.

Throughout the year, HSBC will launch further such community initiatives under the Joy of Giving banner.

Bangladesh has reported 26,738 COVID-19 cases with 386 deaths so far. As many as 5,207 people have recovered from the disease, as per official data.

The MoCAT will assist in providing hygienically cooked food at cost price from selected restaurants under the Bangladesh Parjatan Corporation. The Bangladesh Red Crescent Society will help distribute these meals to the most vulnerable and marginalised people throughout selected district towns in Bangladesh during the holy month of Ramadan and which will continue after Eid.

Md Mahbub ur Rahman, CEO of HSBC Bangladesh, said, “Nothing feels more rewarding than being able to bring a smile to peoples’ faces.

“The purpose of these initiatives through our Joy of Giving platform is to help our community at large and its people during the current challenging times.”

HSBC has been operating in Bangladesh since 1996.