By: Mohnish Singh
Gemma Owen has sent the internet into a total meltdown with her stunning promotional shots for her new PrettyLittleThing collection.
The Love Island runner-up, on Tuesday, took to her Instagram handle to drop some pictures from the collection. She wrote in the caption, “In love with my NEW EDIT with @prettylittlething that is NOW LIVE!”
She added, “So amazing shooting this in Sicily with the incredible team… love you all. SHOP NOW.”
Gemma posed first in a white bustier top and floral skirt for the new fashion shoot for the British fashion giant. The-19-year-old looked sensational in the see-through corset.
In the second picture, she is seen rocking a beige corset top and matching trousers.
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In another shot from the new collection, Gemma turns heads in a champagne-coloured backless maxi dress. She is seen in a black bodycon jumpsuit too.
Owen was announced as a new ambassador/celebrity product endorser of PLT in August last year.
In a statement, PLT said that it had signed a year-long partnership with Owen, who came second on the reality TV show this summer with partner Luca Bish, and that she would be working with the e-tailer on her own PLT collections.
Sharing her excitement, Owen said, “I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special. The team has been amazing and I’m excited to get to work and start designing some collections for you all.”
PLT’s CEO Umar Kamani added: “Gemma is the perfect person to represent the PLT consumer; she’s smart, confident, ambitious, and has a much loved, relatable style. We… look forward to sharing lots of exciting content, collections, and shoots with our customers.”
The outfits launched on Tuesday range from £15-£55.
Stay tuned to this space for more updates!