• Sunday, October 01, 2023


Accenture acquires Indian firm Byte Prophecy to boost AI, digital analytics capabilities

FILE PHOTO: The Accenture logo is displayed at the Mobile World Congress (MWC) in Barcelona on February 26, 2019. (PAU BARRENA/AFP via Getty Images)

By: PramodKumar

Accenture acquired Ahmedabad-based IT company Byte Prophecy on Monday (18) for an undisclosed amount to meet the growing demand for enterprise-scale artificial intelligence (AI) and digital analytics solutions across the region.

The acquisition will add nearly 50 data science and data engineering experts, with a particular focus on insight automation, to Accenture Applied Intelligence, the company said in a statement.

Besides, it will deepen existing consulting and technology capabilities that help clients in areas such as data foundations and advanced analytics, it said.

Piyush N Singh, Accentures market unit lead for India and sales lead for Growth Markets, said: “Beyond advanced technology capabilities, Accenture brings our clients a co- innovation mindset, and in Byte Prophecy we found a partner with the right mix of technology and consulting skills, and a client-centric innovation culture.”

Founded in 2011, Byte Prophecy has worked closely with Accenture Ventures since 2018 on open innovation efforts, collaborating and co-innovating with Accenture and its clients in Asia Pacific on advanced data and analytics projects, the statement said.

“Our team has already been working with Byte Prophecy over the past two years, and together weve helped clients build the strong data foundations that are the cornerstone for successful AI adoption,” said Athina Kanioura, Accentures chief analytics officer and global lead for Applied Intelligence.

Mrugank Parikh, co-founder, Byte Prophecy, said:  “Our experience working with Accenture has helped us better understand customer pain points and fine-tune our solution to respond with greater agility to clients needs.”

Accenture’s acquisition strategy involves delivering on existing, as well as emerging client needs with speed and scale, the statement said.

“Over the past year the company has made Applied Intelligence acquisitions in Australia, Spain, North America and the UK to enhance its portfolio of technologies and help clients across those markets scale AI,” the statement added

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